Basil & Tom’s
Client brief
Help to launch a brand new family run community greengrocer on a local high street.
Tasks completed
We conducted local market research and gathered feedback from potential customers before implementing a marketing plan and a social media strategy. We set up social media channels for FB & INSTAGRAM and continue to support content creation. We have also helped with marketing campaigns to drive traffic to the store and to the website.
Results
We built up an engaged and active social media following and a strong brand presence in the local area. The business has recently expanded to a second store and now run the social media inhouse.
“Kal has played a key role in helping my husband, Max and I set up our business Basil & Tom’s. She is brimming with practical and creative ideas about how to launch a business and how to keep refreshing what you are doing. She is also great at cutting through complexity, keeping things simple and making them happen quickly. We have really valued what Kal has done to help us get started”
— Gabby Bennet - Basil & Tom’s
